STC WDC-MB Blog

Janice (Ginny) Redish, a member of the Washington DC Chapter, has a new book out called “Letting Go of the Words: Writing Web Content that Works”, Morgan Kaufman Publishers, 2007, 380 pp., $49.95 (plus s&h; http://www.elsevierdirect.com/product.jsp?isbn=9780123694867 or through http://www.redish.net). The “Communicator’s eNEWS”, Issue 78, September 2007, says that “This is a great guide for a team evaluating and revising a Web site.” Book excerpts, additional information about usability testing, and comments about writing for the Web are available on Ginny’s blog for the book at http://www.redish.net/writingfortheweb.

Quotes

Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won’t read very many words on your website—and what to do about it.

– Jakob Nielsen, Principal, Nielsen Norman Group

There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny’s practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site’s pages, so pick up a copy of Letting Go of the Words and start communicating effectively today.

–Lou Rosenfeld, co-author, Information Architecture for the World Wide Web

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